Authentic Caribbean: Flash of Wit
De La Grenade Industries is one of the prestigious brand names of Grenada. Since 1992 it has been run by Cecile La Grenade, one of the business people thanks to whom the famous rums of the Caribbean, which often make a clean sweep of the awards in international spirits competitions, are better known by spirits lovers.
Cecile la Grenade, manager, ‘De La Grenade Industries’, 2009.
© Hegel Goutier
Cecile La Grenade is active in the WIRSPA (West Indies Rum & Spirits Producers’ Association), which receives EC support under the Caribbean rum programme (€70M) and has just launched the Authentic Caribbean Rum label, covering 18 producers of the finest rums of the region. These include the 25-year oak-aged El Dorado from Guyana and Barbancourt from Haïti. Among other things, De La Grenade Industries produces La Grenade Liqueur, prepared from the outer shell that encases the nutmeg, using a two-hundred year old recipe dating back to the dynasty’s forebear, Captain Louis La Grenade, one of Grenada’s first mulattos to have their own business. Cecile, who has a doctorate in food technology from Maryland, USA and has been at the helm of the family business since 1992, now holds perhaps the best-kept secret in Grenada. She has diversified the brand’s products and has made it a flagship industry of her country. La Grenade Liqueur was awarded a Gold Medal in the prestigious ‘Monde Selection’ competition. De la Grenade Industries has benefited from EC aid directly and via regional programmes.
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